MAGGIE ROSE

To support ButterflyMX's evolving vision and suite of products, I assisted the Design and Marketing teams in updating the design guidelines. In 2021 we wanted to make the logo an extension of our core values and the experience ButterflyMX delivers. In the following years, I worked to educate team members on the evolving brand guidelines to provide consistency across all aspects of our brand. These changes included new color palettes and typography, new illustrations and icons, updated imagery, and refined design principles.

I created hundreds of assets to support the Social team at ButterflyMX. This collateral was used for product launches, promotional campaigns; and general social media content in order to keep our audience engaged, excited, and informed about the company's latest news.

During my time at ButterflyMX I created various video assets. These included animated advertisements for use on large digital billboards, out-of-home ad campaigns, and for promotional marketing campaigns to support the launch of our next generation video intercom. I worked in Premiere Pro, After Effects, Blender, and Photoshop to achieve these results.

ButterflyMX visits many conferences and trade shows each year, and with its growing popularity there was a need for a newer, more exciting booth to represent the brand. We worked with third-party partners to design and create a more sophisticated trade show booth that portrayed the brand more accurately as a leader in the industry. Additionally, I worked with the Design team to create signage for our 2025 company offsite event in Florida, to better facilitate the movement of employees around the conference space.

ButterflyMX sells many hardware products, and to make sure those products are sent intact to customers, they need to be kept safe in branded packaging. I designed the packaging for multiple hardware products, maintaining our brand identity and a high-end aesthetic that reflects the experience of ButterflyMX products.